According to figures released on the 24th of May 2016 by Google, their search engine handles “at least 2 Trillion searches per year”. Bear in mind, this was their first update on search volumes in four years, and when this number was statistically analysed by mathematicians at Search Engine Land, they extrapolated Googles claims as follows:
Searches per second: 63,000
Searches per minute: 3.8 million
Searches per hour: 228 million
Searches per day: 5.5 billion
Searches per month: 167 billion
Searches per year: 2 trillion. (at least)
These are mind mindbogglingly numbers, and they are probably conservative, because they are based on Google making an “at least” statement. You can check out the statistics and the way they were extrapolated for yourself here
If you are serious about getting a big share of the hottest leads in your market, then the SEO statistics in this table are probably the most important you will ever see, because they reveal, on average, what each spot on page one of Google search results is worth. This data is based on search results from approximately 300 million individual page views on Google, and its significance cannot be overstated! We have focused on page 1 results here and added subtotals to highlight what we consider to be the most important insights. To quote the findings of the authors of this study “these numbers show just how big of an advantage websites of this type [ meaning No. 1 in Google ] have over ANY competitors listed below them. The importance of SEO for online business is seemingly quantified by these latest statistics…” The Value of Google Results Positioning, Chitika Insights May 2013 Our take on this data is this. As far as Google Search is concerned, “you’re either ranking in the top 5 positions, or you pretty much don’t exist!” That’s why the cornerstone of our SEO is based on getting your business into the top 5 results, for your most important keywords. We then work on broadening your rankings by targeting other search terms.
Google Result Page Rank | Average Traffic Share |
---|---|
1 | 32.5% |
2 | 17.6% |
3 | 11.4% |
4 | 8.1% |
5 | 6.1% |
6 | 4.4% |
7 | 3.5% |
8 | 3.1% |
9 | 2.6% |
10 | 2.4% |
11 | 1.0% |
12 | 0.8% |
13 | 0.7% |
14 | 0.6% |
15 | 0.4% |